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> Web Tips and ArticlesBenefits of a Favorites Icon on your Website
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Finding new ways to get your website to stand out from the competition is something that we are always pursuing for our web development clients! Like signatures, favorite icons - also known as favicons - help consumers and potential customers uniquely identify you from the rest of the crowd. A favorites icon is also known as a favicon, website icon, shortcut icon, url icon or bookmark icon. The icon is visible whenever a visitor to your website adds your website to their bookmarks/favorites list, thus the term favorites icon. When they open up their favorites list, your website stands out as opposed to those websites without a favicon, as seen in the image at right. This allows customers to quickly find your website in their long list of bookmarks much more easily. Those with the icons stand out !
This 16x16 pixel square favicon is generally displayed to the left of the website address (your URL) in the location bar at the top of your web browser and are used as unique identifiers for bookmarks as seen in the image below
The icon also shows up in the tabs of the browser windows that you have open ...
By having a unique and recognizable favicon, your business will be able to draw repeat visitors to your website by easing the processes of finding your bookmarked website on their bookmark list. This edge will enable your business to improve web traffic performance to your website, helps build top of mind awareness, and will of course ultimately lead to a much more loyal base of customers. A favorites icon will:
See samples of some favorites icons on these sites: Camp Prime Time - www.campprimetime.org In this fast-paced, competitive economy where customers often have little time as they surf the net, any edge your company and your website have over the competition is an advantage that will enhance the bottom line. If you’re interested in a favorites icon for your website, contact Yakindo Web Designs today!
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